Projects

Tronji – The Happy Lands

Tronji – The Happy Lands is a new Massively Multiplayer Online Game (MMOG)/Virtual World scheduled for release in the first quarter 2008.

The world was commissioned by Ragdoll Worldwide Ltd (a joint venture between award-winning children’s television producer, Ragdoll, and BBC Worldwide) to develop the game to support their new programme Tronji; a new pre-teen children’s brand franchise.

The on-line game will allow children to enter an immersive Tronji world via their home computer and engage and explore with other children in a fully interactive and evolving environment. The scale of the Tronji MMOG makes it the most ambitious game of its type for children of this age ever developed, and it will form an integral part of the Tronji experience for Ragdoll Worldwide.

Nice Tech is developing the Tronji MMOG using its breakthrough technology, AliceServer, which creates virtual environments where the complex reality inherent in real environments can emerge.

Commenting on behalf of BBC Children's, Head of Interactive, Rebecca Shallcross says: "The Tronji MMOG will encourage children to participate and collaborate in a really ground-breaking application that will capture their imaginations and make a strong addition to the CBBC online portfolio. Our aim is to offer our audience creative opportunities within a safe environment, providing highly engaging interactive experiences which truly enhance CBBC brands."

Ragdoll’s Andrew Kerr, Executive Vice President, Global Licensing and Marketing says, “We are excited to have secured the services of Nice Tech for this project. Their unique AliceServer technology ensures that the online Tronji experience will be as ambitious and compelling as the television programme itself. The online Tronji environment will be unlike anything ever created for children of this age.”